Getting Started: Preparing Your Foundation
This chapter is super important if you're starting your online business from scratch. A lot of this may be review for you if you already have a business with a solid image, and you're looking to expand online. The key to any venture is proper planning in advance. A detailed idea of how the end results should function and appear before you start will definitely save you time and money.
You'll need to develop the content even after you have the concept down. High-end designers will need copy, pictures and other materials, as well as a basic outline to work with before they build you a stellar website. In order to provide them with a detailed outline and a list of requirements, we'll need to flesh out the concept of how your site will appear and function. We'll then be in a better position to develop consumer driven copy to sell your visitors on your services.